![]() The chapter on Time and Motion, for example, might just contain the best synopsis of the challenges facing motion graphics designers that I’ve ever read:įilm is a visual art. ![]() ![]() The concepts range from old standards like “Scale” and “Color” to the slightly sexier “Time and Motion” and “Rules and Randomness.”Īlthough the book is aimed mostly at graphic designers, its truisms ring true for anyone involved in design. ![]() With this in mind, each chapter of the book presents a formal concept along with several examples, mostly student work from the Maryland Institute College of Art, where Lupton and Cole Phillips both teach. In Lupton’s introductory essay, “Back to the Bauhaus,” she explains that the philosophical foundation for the book is squarely in line with the Bauhaus movement of the 1920s, which emphasized form as the primary means by which graphic design should be understood and practiced. OverviewĮllen Lupton and Jennifer Cole Phillips have set out to create a definitive book on the subject of contemporary graphic design theory and practice for students and new designers. ![]() Book Review: Graphic Design: The New BasicsĪs promised, this is my review of Ellen Lupton and Jennifer Cole Phillips’ Graphic Design: The New Basics, published by Princeton Architectural Press. ![]()
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